“Knowledge is Power” was the strapline I used for my first company ( An online degree platform). I still stand by that Francis Bacon quote “scientia potentia est” for present day I would add sharing that knowledge builds networks and is almost expected as a given in today’s society. Gone are the days of keeping certain knowledge as a closely guarded secret. Media commentators jostle to be the first to break a story. Many aim to be the first to share breaking news across their social networks. The more you share key pieces of news and topics of interest the more people want to follow you and so your network grows.
With the expected use of social media networks across most walks of life now; sharing knowledge or items of interest is as much a habit as your morning routine. Sharing what you know also helps build your profile both online and in person. The higher up the career ladder you progress the more need there is to show thought leadership through speaking events, white papers or a slideshare presentation. Social media has allowed people to propel themselves to online fame with nothing of substance to back up that claim. The simple act of sharing your knowledge on a certain subject helps elevate your standing above those that claim to be masters in a certain field. Add SEO into the social media mix and your network grows for all the right reasons. Write with the correct medium, keywords and style to engage with your target audience and the numbers amplify considerably.
I have worked in digital communications, social media and MarTech for well over 15 years now, I took a career break to bring up my children prior to this. (Taking my degree as a mature student, setting up my first company and going through a stressful divorce all in the same three years. I’ve taught my children that hard work gets results in life). Not only can I talk strategy and design a strong engagement flow, from programme conception through to a detailed campaign I’ve earned the stripes to get me here. I can roll my sleeves up and do the hard graft as well. If someone consults with me they get the wealth of insight, knowledge and the experience to match. Not only can I talk about the various social platforms I also have a sizable network on each to show that I am proof of what I say. This also helps amplify a message if I add my network to a promotion or campaign for a client.
The recent social media frenzy we have seen around certain airlines shows how the online society feeds and shares from social media posts. The discussions around Fake News highlight the need for authenticity and influence when writing about a subject so that we can bring credibility to a topic or add a voice of reason to a debate.
I write this article as much as a way of compiling my thoughts and to ponder on those key quotes that set us down certain life paths. What are any key quotes that reasonate with you? And why?
First published on LinkedIn 26 April 2017