Entries by Laperegrina

Social Media Strategy (Part1)

Social media can be defined in a business sense as consumer generated media. A company listens to customer opinions, interacts with and produces results based on what their customers are saying. Today’s consumer wants an online interactive experience to help them in their purchase considerations. A company that is not seen to embrace social media […]

Measuring ROI from qualitative based work

A brief description of qualitative vs quantitative Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. 16 Sep 2011 I write this article from the consultant’s perspective as […]


Welcome to our blog,  we hope to build a lasting relationship come back soon and visit often.  Aureate Digital Strategic Consultancy and Sales (ADSCS) aims to offer a high class service that is second to none. Our consultants have worked with Public and Private sector clients for over 12 years and offer a wealth of […]